PMA Fresh Summit 2014
Every October we join the Texas International Produce Association and set up a booth within Texas Town at the PMA Fresh Summit. (Produce Marketing Association is a trade organization representing companies of the global fresh produce and floral supply chain.) This year the Fresh Summit was held in Anaheim, California. We typically get there a few days early to set up and and the expo is all day Saturday and all day Sunday. It is a great opportunity for us to meet with our customers and build stronger relationships with them. We also get the chance to meet new potential customers and vendors from other produce related industries. Overall, we had a great weekend and got to talk to a lot of our current customers and developed leads for potential new business around the world. It is safe to say we are looking forward to next year's fresh summit in Atlanta, Georgia!
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