Texas has the distinction of being the home of red grapefruit varieties. It started in 1929 when a Ruby Red was found growing on a pink grapefruit tree. Since that time, Texas scientists have developed even deeper red varieties, like our Rio Red, with that distinctly sweet taste and juiciness that people have come to expect from Texas. 

 

Our Tropic Moon grapefruit is grown in the semi-tropical area known as the Rio Grande Valley near the warm waters of the Gulf of Mexico. Our citrus groves benefit from the rich delta soils irrigated by the Rio Grande river and the warmer temperatures that come from being one of the most southernmost parts of the United States. The high humidity in this coastal area also produces a very thin-skinned and extremely juicy (heavy for its size) piece of fruit. Because our grapefruit is grown near the Texas coast, sometimes the Gulf breezes do cause surface scarring on the peel. These “beauty marks” are only on the outside and do not affect the inside quality of the fruit at all.

 

Here at Edinburg Citrus Association, we also test our fruit to make sure it meets our high standard of sweetness and juiciness before it’s packed in our recognizable labels. We leave it on the tree until it is ordered to insure the freshest fruit for the customer. It’s our goal to make sure you get the best quality every time you open up your order. 

 

 

Texas Rio Red Grapefruit

TEXAS RIO RED SEASON

Merchandise and Increase Grapefruit Sales!
Texas red grapefruit is certainly unique with its deep, dark red interior and sweet flavor it has become a consumer favorite. The high flavor profile of our sweet red grapefruit is a key benefit for attracting new users. Here are some ideas & suggestions to increase sales in your store:

 

  • Display both bulk and bagged Texas red grapefruit for a good mix. Bagged grapefruit lifts overall sales up to 30%. Mass displays of grapefruit in various packages and presentations; bulk, bags, or baskets can increase sales.
     

  • A graphic bin also catches the consumer’s attention and creates a perceived value.
     

  • Remember that eye appeal is “buy” appeal. Always have some fresh Texas red grapefruit cute open on the display. Just by doing this, sales can increase 5 to 10%. The color will attract the consumer’s attention but it’s great taste will bring them back for more.
     

  • Include Texas red grapefruit in various salad promotions. It adds to the nutritional value of the salad not to mention increasing the interest. Bagged salads and sweet dressing round out the mix. Since Texas red grapefruit doesn’t need to be held below 50 degrees, a secondary display can be built in front of the refrigerated salad rack.
     

  • Suggest a special dessert idea by merchandising with various individual pie shells, shortcakes, or crepes along with fruit glazes and whipped topping.

    Check out some of our recipes to get ideas!

HOW TO SECTION A RIO RED GRAPEFRUIT

Download our Rio Red Grapefruit Merchandising tool here.

© 2014 Edinburg Citrus Association