When you peel a Texas orange, you can see that not all oranges are created equal, different growing areas will produce a different quality fruit. When peeling a Texas Orange, the first thing you will notice is its very thin skin. That’s because our oranges are grown in the semi-tropical moist climate of the Lower Rio Grande Valley of Texas in rich soils.

 

Bite into any of our orange varieties (Early, Navel and Valencias) and “sweet” and "juicy" are the best words to describe them. Oranges are one of the most popular fruits to juice at home and our Texas Early and Valencia oranges are perfect for juicing. Our Texas Navels are also juicy but perfect to peel and eat.

 

The breezes from the Gulf sometimes create “tropical beauty marks” or surface scarring on the peel but it does not affect inside quality of the fruit at all. Since our oranges stay on the tree until ordered, you can be assured that they will be as sweet as they can be.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Texas Oranges

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Create OrangeMania in the Produce Department

Our sweet, juicy Texas oranges are a perfect addition to the citrus mix from October into May. Bulk or bagged oranges will catch the consumer’s eye especially when located on end displays. Here are some ideas & suggestions to help increase sales:

 

  • Establish a perception of value in the consumer’s mind by building mass displays. ECA offers different sizes of bins to accommodate various space needs. Selling from a graphic bin, for example, can increase sales by 15%.
     

  • Promote the interior sweetness and juiciness of Texas oranges by using signage that says, “It’s what’s inside that counts!”
     

  • Cut, wrap and display our Texas oranges so the consumer can see for themselves that the surface marks do not affect the luscious interior of the fruit.
     

  • Because of the sweetness of our Texas oranges, they are a perfect cross-merchandising item in the store. Tie in with various salad mixes and dressings, seafood, or other fruits for salads or desserts.
     

  • Sampling freshly-squeezed Texas orange juice is also a great way to increase sales, keeping in mind that oranges are a top item juiced at home.

Download our Texas Oranges Merchandising tool here.

© 2014 Edinburg Citrus Association